Privacy Policy

1. Introduction

Cash For Land Today ("Company," "we," "our," or "us"), operated by Peak Point Estates LLC, a Massachusetts business, is committed to protecting your privacy and personal information. This Privacy Policy describes how we collect, use, disclose, and safeguard information obtained through our website (www.cashforlandtoday.com) and related services (collectively, "Services").

By using our Services, you consent to the data practices described in this policy. If you do not agree with our policies and practices, do not use our Services.

2. Information We Collect

2.1 Personal Information You Provide

We collect personal information that you voluntarily provide when you:

• Submit contact forms or request a cash offer
• Subscribe to our mailing list
• Contact us via phone, email, or other means
• Engage in real estate transactions with us

This information may include:

• Name, email address, phone number, mailing address
• Property Information: Property address, parcel/APN number, acreage, county, condition, access, utilities, zoning information
• Financial Information: Information related to offers, purchase agreements, and transactions (collected only as necessary)
• Communications preferences
• Any other information you choose to provide

2.2 Automatically Collected Information

When you access our website, we automatically collect:

• IP address and device identifiers
• Browser type, version, and language settings
• Operating system and device information
• Pages visited, time spent, and navigation paths
• Referring/exit pages and URLs
• Date and time of access
• Clickstream data

2.3 Cookies and Tracking Technologies

We use cookies, web beacons, pixel tags, and similar tracking technologies to collect information and improve our Services. This includes:

• Essential Cookies: Required for website functionality
• Analytics Cookies: Google Analytics and similar tools to understand usage patterns
• Advertising Cookies: Google AdWords remarketing and similar services to serve targeted ads

You may control cookies through your browser settings, but disabling cookies may limit website functionality.

3. How We Use Your Information

We use collected information for the following purposes:

• Transaction Processing: Evaluate your property, provide cash offers, conduct due diligence, and complete real estate transactions
• Communication: Respond to inquiries, provide customer service, send transaction-related notifications
• Marketing: Send newsletters, promotional materials, and updates (with opt-out option)
• Website Improvement: Analyze usage, improve features, and enhance user experience
• Legal Compliance: Comply with applicable laws, regulations, and legal processes
• Fraud Prevention: Detect, prevent, and address fraud, security issues, and illegal activity
• Business Operations: Internal record-keeping, quality assurance, and business analytics

4. How We Share Your Information

We do not sell, rent, or trade your personal information. We may share your information in the following circumstances:

4.1 Service Providers and Business Partners

We may share information with trusted third parties who assist in our business operations:

• Title companies and escrow services
• Real estate attorneys and closing agents
• Property research and data providers
• Email service providers and marketing platforms
• Web hosting and analytics services
• Payment processors (if applicable)

These third parties are contractually obligated to maintain confidentiality and use information only for specified purposes.

4.2 Legal Requirements and Protection

We may disclose information when required to:

• Comply with legal obligations, court orders, or government requests
• Enforce our Terms of Use and other agreements
• Protect our rights, property, safety, or that of others
• Investigate fraud, security issues, or violations of law

4.3 Business Transfers

In the event of a merger, acquisition, reorganization, sale of assets, or bankruptcy, your information may be transferred to the successor entity.

5. Property and Financial Information

Special Protection for Sensitive Information: Personal, financial, and property information collected during real estate transactions is used exclusively for internal purposes related to evaluating, purchasing, and closing on your property. We will not share this information with outside parties except:

• As necessary to complete the transaction (title companies, attorneys, etc.)
• When required by law or legal process
• With your explicit written consent

6. Communication Consent and TCPA Compliance

By providing your phone number, you expressly consent to receive calls, text messages (SMS/MMS), and automated/pre-recorded messages from Cash For Land Today and our authorized representatives regarding your property and our services. This consent applies even if your number is on a Do Not Call registry.

You may opt-out at any time by:

• Replying STOP to any text message
• Contacting us at the information provided below
• Clicking unsubscribe in email communications

Message and data rates may apply. Opting out of promotional communications will not affect transaction-related communications.

7. Data Security

We implement reasonable administrative, technical, and physical security measures to protect your information from unauthorized access, disclosure, alteration, or destruction. These measures include:

• Secure Socket Layer (SSL) encryption for data transmission
• Restricted access to personal information
• Regular security assessments and updates
• Employee training on data protection

However, no method of internet transmission or electronic storage is 100% secure. We cannot guarantee absolute security, and you provide information at your own risk.

8. Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information:

• Access: Request copies of your personal information
• Correction: Request correction of inaccurate information
• Deletion: Request deletion of your information (subject to legal retention requirements)
• Opt-Out: Unsubscribe from marketing communications
• Data Portability: Request transfer of your data (where applicable)

To exercise these rights, contact us using the information in Section 14.

9. Data Retention

We retain personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce agreements. Property and transaction records may be retained longer as required by Massachusetts law and real estate regulations.

10. Third-Party Websites

Our website may contain links to third-party websites, plug-ins, and applications. We are not responsible for the privacy practices or content of these third parties. We encourage you to review their privacy policies before providing any information.

11. Children's Privacy

Our Services are not directed to children under 13 years of age. We do not knowingly collect personal information from children under 13. If we learn we have collected information from a child under 13, we will delete it promptly. If you believe we have collected information from a child under 13, please contact us immediately.

12. California Privacy Rights

This Privacy Policy complies with the California Online Privacy Protection Act (CalOPPA). California residents have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information is collected and request deletion. We do not sell personal information.

13. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or other factors. We will post the updated policy on this page with a new "Effective Date." Material changes will be communicated via email or prominent website notice. Your continued use of our Services after changes constitute acceptance of the updated policy.

14. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us: